Focus Focus Focus Blogs and Social Networks

We often hear the word “focus” in the same context as blogging instruction but what does it really mean and who does it really mean it for?

Focus in the blogging platform or social networking world refers to shooting toward reaching your “target” audience. Who would you like to visit your social networks and read your blog sites? What demographic? Now, why would the blogs and social networks person care who came to visit? Marketing to be precise.

If a blogger is marketing a particular product, they would then care very much who came to see their sites. For example) If your product was a health and wellness sort of “Vitamin” product, then a “Get Healthy or “Stay Healthy” sort of blog would hit the nail on the head to some degree. What if the product is “Vitamin D”? Then focus would get you to a site much more focused on bone health instead of overall health.

Who else would want to focus their sites? If you aren’t marketing a product but would like to gain a high rating with Google, become an expert, or just have a very popular site full of specific information, then focus is for you 🙂

Do Stevie and Stephanie at Blogs and Social Networks focus? I can’t say that we do actually 🙂 Encompassing the entire subject of Blogs and Social Networks (and not that we even come close to hitting every site) is not really a very focused, specific topic. To hold true to many blogging platforms, we have many blogs specifically geared towards Blogs and Social Networks and are members of multiple social networks. It is rather a broad subject area but holds a great example of what it means to go smaller from it and more focused.

Blogs and Social Networks …

Social Networks That Have Blog Capability …

MySpace and Facebook …

Or You could go from Blogs and Social Networks …

to Blogs about Social Networks …

then onto blogs about MySpace and Facebook …

or to be less focused, blogs about the major social networks.

Recall why we focus again, to appeal to a group who will more likely be interested in our topics, information, and offers.

Sometimes focus is not important. A very wide spectrum blog works quite well and attracts visitors. The blog remains on a subject, but a very wide subject much like Blogs and Social Networks or Video Games and Gaming. Again, with Video Games and Gaming, this can become much more focused a topic …

Video Games and Gaming …

Console Games …

Wii Games …

Wii Fit Games …

Or you can choose to create sub sections (or pages) of your blog (or create a wiki at wetpaint) to house focused topics like this but name your blog a wider topic name.

Once the understanding of why a blogger is told to focus comes into … well … errr … “focus” … then it becomes clear whether or not you actually should decide to look into it all or not. Are you trying to reach a “target” audience? or do you just want to be sure that your writings are helping whoever searches that info out?

With searches, keywords really take the drivers seat here. How do visitors actually find what you have? Think about your tags, labels and keywords (all one in the same, with just a different name at different blog site platforms) What will those ask who wish to find your answers? How you label and categorize your posts matters greatly to the seeker of your posts. If you have a post on How To Make Ice Cream, then your top keywords probably should be: Ice Cream, Ice Cream How To, How To Make Ice Cream, Frozen Desserts, and Dessert Recipes. Then add your name or alias (Stephanie Haile aka Wavecritter) (author title) as another keyword, you could use the blog platform as another if you wished (ie: WordPress, Blog Talk Radio, Blogger) and then peruse through your post for a few select keyword phrases running together in the text and standing out. Use these as well (In this post it would be “Blogging instruction” blogging Platform” or Social Networking”). There you go, you just greatly assisted your visitors in arriving at your information 🙂

However much you really wish to focus on your blogs and social networks in this manner is entirely up to you … do remember that every person is unique, every blog is unique, and every social network is unique and that each has it’s own attractions for a reason … they are all different 🙂 Cookie cutter is not generally the way to go to become different, although you could begin with the design and “color” or “decorate” it however you like 🙂

With a very focused blog site, focused right from the creation date on , you will need to think about where to actually get the word out or “effectively market” this site. Groups (first and foremost) in the social networking communities are the number one best places to market an on topic blog. Probably placing a link on a Gardening blog in a group on fishing is not going to be your first choice group 🙂 But, possible the people at the fishing group are also interested in gardening as well and it may do some good 🙂 Seek out the gardening groups to introduce your gardening blog to first though 🙂

Your keywords will be the “behind the scenes” marking engine for you while you manually market your site to and through other Blogs and Social Networks sites. Getting backlinks is quite easy. Log into your blog platform (ie: WordPress, Blogspot, Vox, Livejournal …) then browse through other blog sites on the same platform, either on your topic or on another, comment on their posts as you view some sites. Each comment you leave (while logged in) will send a link back to your site via the “icon” or username info left on the comment 🙂 Nope, you don’t really need to “rely” on friends to actually list you on their blogroll.

Use your blog URL as part of every bio, info, or profile area on all of your social networks and think about securing a clever domain name for your blog site 🙂 I chose BlogsAndSocialNetworks.info , .com , , .org , and .net for our main blog platforms (Wetpaint, WordPress, Blog Talk Radio, and Blogspot). One is fine, there is no need to get all (info, com, net, etc) this way when you redirect the domain to your blog URL, it is now a much easier name to remember. BlogsAndSocialNetworks.com is easier (I hope lol) than Wavecritter.Wordpress.com for instance.

These are some good tips, we will be writing some more soon. Stay tuned for Blogs And Social Networks

Keeping Up with your Facebook and MySpace Applications

Blogs and Social Networks

Stevie and Stephanie Haile aka Blogheiress and Wavecritter Google Us 🙂

January 30, 2009. Tags: , , , , , , , , , , , . blog platforms, blogheiress, blogs, blogs and blogging, Blogs and Social Networks, focus, focus focus focus, social networking, social networks, Stephanie Haile, stevie haile, Wavecritter. Leave a comment.

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